Promoting the Digital Transformation and Competitiveness of Mipymes in Bolivia through connections and experiences exchange with European Companies (BIT Bolivia - Italy).
GENERAL OBJECTIVE: To promote the improvement of the competitiveness and productivity of Bolivian MiPyMEs through business match-making mechanisms and the transfer of knowledge from European best practices promoting processes of digital transformation and innovation.
SPECIFIC OBJECTIVE: To develop Bolivian MiPyMEs' digital skills encouraging synergies with Italian companies, in order to optimize production, commercialization and business management processes and to innovate the offer of services and products, facilitating their access in local and European markets.
The project promotes the development of associative schemes in Bolivia and Europe organized by sectors, focusing on the improvement of digital strategies, marketing and production. In this sense, Bolivian MiPyMEs' need to strenghten their business skills is directly satisfied by means of knowledge and experience interchange with successful European companies. Taking advantage of the experience of PROMOS (Italy), the goal of the project is to reduce the digital divide in MiPyMEs of Bolivia by boosting productivity and competitiveness through open innovation processes that empower entrepreneurial human talent.
The target group is MiPyMEs from La Paz, Bolivia, operating in sectors with high creative value and whose proposal of products and services could potentially find demand in Europe. Actually, the projects aims at working with 12 business centers in La Paz, Bolivia, and at connecting them with 4 productive sectors in Italy to promote an exchange of experiences and knowledge.

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